Assistant Brand Manager

  • Sundardīh
  • Kopi Kenangan
Kopi Kenangan, the first SEA F&B Unicorn, with more than 950 coffee retail chain across Indonesia, Malaysia and Singapore is hiring a Assistant Brand Manager in Gurgaon Delhi, India.As a Assistant Brand Manager at Kenangan Coffee India, you will play a pivotal role in shaping and executing our brand strategies to drive brand penetration;

transactions & profitable sales to the company;

build clear brand proposition (via product, pricing, menu, channel, customer experience and communications) to gain penetrations and win in the F&B industry.If you are passionate about coffee, creative in your approach, and have successful track record in brand management in India F&B sector, we want to hear from you.Working location: Gurgaon Delhi, IndiaIdeal Candidate Profile:Bachelor's degree in Marketing, Communications, Business Administration, or related field.At least 3 years' marketing experience in F&B, QSR, Retail or Consumer Goods Industry in India.Hands-on experience of in-store communications;

brand communications planning and roll-out;

sales performance tracking & development;

menu management, product innovations & launches;

market research & analytics and A&P managementExcellent communication skills, both written and verbal, with proven campaign management experience.Creative thinker with a keen eye for trends, detail and budget management.Responsibilities:Business/ Marketing Mix Development & ImplementationsEstablish key objectives to drive brand growth.Development & Roll Out of brand specific Core pillar & Repeatable Value pillarSales performance tracking and development of sales gap measures.Brand Communication planning, Development & Roll OutDrive on-time plans roll out and marketing execution excellence for National & In-Store specific campaigns.Development of instore communications material, ATL and BTL communications and media plan for campaign roll out.Menu Management, Product Innovations & LaunchesDevelopment of menu product needs based on understanding of market, competition and customer purchase behavior. This includes menu, product, pricing, profitability study and promotion mechanism.Develop and roll out of new product innovations/renovations.Partnership & CollaborationsInitiation and Evaluation of potential partnership to drive brand growth and improve brand proposition.Market Research & AnalyticsInternal analytics on overall business growth drivers, menu mix, promotion effectiveness, post launch evaluations and customer purchase behavior analysisExternal analytics on overall brand health, penetrations and conversionsA&P ManagementCommunication/ Activation and Marketing plan budget planning, monitoring and trackingMore about Kenangan BrandsKopi Kenangan, a much loved coffee chain store with close to 900 outlets across Indonesia; Kenangan Coffeewhich we launched in Malaysia in 2022, we have close to 50 coffee chain stores across Malaysia; Kenangan Coffeewhich we launched in Singapore in 2023, we have 7 stores;

andKopi Kenangan Hanya Untukmu, our Ready-To-Drink FMCG subsidiary.Interested candidate please send updated resume to apac.jobs@kopikenangan.com