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About Pocket FM It’s an amazing time to join Pocket FM as we continue shaping the future of entertainment globally with audio series. With a strong repository of long-form storytelling, Pocket FM has evolved as the powerhouse of entertainment. Our mission is to give wings and wisdom to stories, transforming them into a strong entertainment package. Pocket FM has grown to an 80 million listeners community, spending an average of over 150 minutes every day, while the total streaming on the app counts to over 4 billion minutes monthly. Key Responsibilities Conceptualize, write, and execute creative show promos Ideate creative routes and scripts on the specific project assigned Direct the editor, graphics, and audio engineer to create an effective promo Should have a good sense of edit, audio design, and graphic design to direct the teams Should be able to coordinate with the marketing team to ensure project completion in a smooth and timely manner Develop and execute video ad campaigns for performance marketing Utilize AI tools to enhance creative processes and campaign efficiency Analyze performance data to inform creative decisions. Performance Measures Promo Conversion Campaign effectiveness Requirements Past record of writing scripts for On Air Promotions, Branded Content, AV's, Short Format Vignettes History of putting together Ideas into Concepts, Concepts into Presentations Knowledge of script writing, direction, editing, graphics Should have a background in creative work with an emphasis on writing and editing Proven track record in writing and producing successful video ad campaigns Proficiency with AI tools for content creation and marketing Good analytical skills to interpret performance data Location - Remote Language - English Work Type - Consultant - Full Time (1 year Contract)
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