Copywriter

Copywriter About the company: Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune. We build smart baby products. Our first product is a smart crib for babies from 0 to 24 months of age. Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom! We are all about sensing, learning and impacting the outcome for the baby and parents. See how it works: We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture! Position summary: We are looking for an experienced copywriter who’s excited about being the voice of a successful consumer brand. Primary roles and responsibilities: Craft compelling copy across various channels such as newsletters, website content, product descriptions, social media, and app UI. Ensure all written materials are consistent with Cradlewise’s tone of voice, maintaining warmth, professionalism, and empathy. Work closely with the marketing, product, and design teams to align messaging, visuals, and content strategies. Develop copy that resonates with parents, focusing on the benefits of Cradlewise products, and addressing customer pain points. Assist in brainstorming and conceptualizing content for marketing campaigns, social media and Go-to-Market requirements. Write optimized content that drives traffic, engagement, and conversions, while also keeping track of performance analytics. Draft press releases, media kits, and any other copy required to engage journalists and influencers. Craft email sequences to engage with current and potential customers, including product updates, newsletters, and promotional offers. Collaborate with the team to create short-form content for social media posts, ads, and campaigns, ensuring clarity and alignment with Cradlewise’s mission and product offerings. Key Requirements: 3 Years in a copywriting role at either a brand or agency Strong portfolio which includes ad copy, scripts, website and ad copy. Previous experience writing for US & Canada audiences preferred. Bachelors / Masters in Communication or allied fields The flexibility to feel at home in a technology start-up with a small team that demonstrates adaptability to fast changing needs Desirable Skill Set: Ability to write engaging and clear copy for multiple audiences across media. Develop and own communication channels including newsletters, ad copy and social media content. High level of ownership and the ability to be self managed. High initiative, abstract problem solving ability Excellent prioritization and project development skills. What we are looking for in you: Awesome at the art of First Principle thinking. Creative with excellent problem solving and analytical skills Passion for content and attention to detail High empathy to be able to relate to parents’ and babies’ needs. Must be a team player and effective collaborator with excellent communication skills Comfortable working in a startup environment and understanding the business and the tech that makes the product. What We Offer: Fast professional growth: significant responsibility for your projects. Opportunity to apply in practice and rapidly grow your knowledge. Competitive salary and additional benefits which will grow with the company. Location: This is a remote role. We do have an office in Bengaluru, Indiranagar where you are free to work from. Sounds like a good fit for you? : Please send your profile with portfolio to ashish@cradlewise.com Don’t forget to mention your contact details in the resume. We will get in touch with you! If you think that one needs to be paranoid and creative about any problem that is worth solving, this is the place for you! Come join us! Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year . TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork LOCATION : Remote Follow us on . Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.