Creative Strategist

  • gurgaon
Salary -Upto 8-9LPA Location - Gurgaon Experience - Min 3years

Min 3 years of Experience in planning and strategy role is a must

Responsibilities for creative strategist • Develop and deliver scalable creative strategies and solutions to support our clients • Collaborate with all relevant areas of the organization (including Design, Copy, Video, Paid Media etc.) to create pitches & strategies for clients • Lead strategic conversations that help rethink and reimagine the way we communicate with people in the world today • Analyze market studies, consumer behavior and competitor landscape to identify white spaces in the market • Draw on many different sources of insight and knowledge to weave together a strong creative concept and narrative that act as the North Star for creative communications for each of our brands • Develop insight-driven creative briefs that inspire the best work possible • Work closely and productively with internal and external creative teams to ensure strategic communications and brand alignment while supporting creative impact • Work effectively within a collaborative environment to achieve great things • Have an in-depth knowledge of industry as well as platform specific trends • Measure impact of an online marketing campaign

Qualifications for creative strategist • 3+ years of experience working in a creative and/or strategy role at an agency or platform • Excellent presenter with strong verbal and written communication skills • A deep understanding of how content is best consumed, cadenced, and optimized on key social platforms including Facebook, Instagram, Twitter etc. • A deep understanding of existing and emerging media, online communities and industry trends • Experience translating a diverse, and dynamic set of consumer and cultural research/data points, brand objectives and competing perspectives into clear, actionable marketing strategies