D2C Manager - Lead conversion (LAP)

  • Chennai
  • Cholamandalam Investment And Finance Company Limited
Role : D2C Manager - Lead conversion SBU : Loan Against Property Location : Chennai - Head Office

Key Responsibilities: Develop and implement effective strategies to generate leads and convert into customers, aligning with the company's business objectives. Working Jointly with Analytics & Marketing teams to develop effective lead generation campaigns and allocate database to Internal & External lead conversion team. Establish and manage lead qualification criteria and nurturing programs. Utilize personalized communication and follow-ups to engage leads effectively. Create and oversee targeted digital campaigns focused on lead generation and conversion. Optimize landing pages, CTAs, and user flows along with the marketing team to enhance conversion rates. Map and analyse the customer journey to identify key touchpoints and opportunities for conversion optimization. Implement effective follow-up processes to engage leads and drive conversions. Define and track KPIs related to lead conversion. Generate performance reports and make data-driven adjustments. Ensure all lead conversion activities comply with relevant financial regulations and industry standards. Identify and manage risks associated with the lead conversion process. Work closely with marketing, sales, and customer service teams to ensure a cohesive approach to lead conversion. Lead and mentor a team focused on lead management and conversion. Continuously seek and implement improvements in the lead conversion process.

Qualifications: Proven experience in lead conversion, digital strategies, and customer experience management, preferably with Banks or NBFCs. Strong analytical skills with experience using analytics tools to measure and improve performance. Excellent communication and interpersonal skills, with the ability to work collaboratively across teams. Proficiency in CRM systems and marketing automation tools is an added advantage Knowledge of financial regulations and compliance requirements related to lead management. Team handling experience is must.

If your profile meets the above requirement, please send your resume to muthukumarv@chola.murugappa.com.