.. Data (Foundation, Analytics, and AI/ML), and have deep expertise in BFSI, Healthcare, and life sciences. Apexon is backed by Goldman Sachs Asset Management and .. Cloud, Product/Platform); and Data (Foundation, Analytics, and AI/ML), and have deep expertise in BFSI, healthcare, and life sciences. Apexon is backed .. read more
Job description
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Responsibilities
Design, maintain, and supply content for the websites
Formulate strategies to build lasting digital connection with customers
Monitor company presence on social media
Launch advertisements to increase brand awareness
Build, plan and implement the overall digital marketing strategy
Stay up to date with the latest technology and best practices
Manage all digital marketing channels
Measure ROI and KPIs
Prepare and manage a digital marketing budget
Manage and improve online content, considering SEO and Google Analytics
Build an inbound marketing plan
Forecast sales performance trends
Monitor competition and provide suggestions for improvement
Qualifications
Min. 2 years of experience as a Digital Marketing Executive
Good knowledge of all different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
2 years of hands-on experience with SEO/SEM, Google Analytics and Software
Familiarity with web design
Critical thinker and problem-solving skills
Good time-management skills
Great interpersonal and communication skills
Excellent understanding of digital marketing concepts
Experience with business to customer social media and content generation
Strong creative and analytical skills
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