Digital Marketing Specialist

Role Overview:
Performance Marketing Manager

As the Performance Marketing Manager specializing in Google Shopping Ads, you will be at the forefront of our digital advertising strategy. You will manage and optimize high-budget campaigns, drive performance improvements, and contribute to our overall marketing success. This role requires a blend of strategic thinking, technical proficiency, and leadership skills.

Key Responsibilities:

• Campaign Management:
  Oversee and optimize Google Shopping Ads campaigns, including Product Listing Ads (PLAs), ensuring maximum performance and ROI.
• Data Feed Management:
  Manage product feeds, optimize Merchant Center settings, and ensure data accuracy for effective campaign execution.
• Analytical Insights:
  Utilize Google Analytics and other tools to track performance, conduct A/B testing, and provide actionable insights to enhance campaign effectiveness.
• Strategic Development:
  Develop and execute strategies to improve key performance metrics such as CTR, CPA, and ROI, adapting to market trends and competitive dynamics.
• Bid Management:
  Leverage bid management tools (e.G., Kenshoo, Marin, Google’s Smart Bidding) to optimize ad spend and achieve desired outcomes.
• Reporting:
  Use Google Sheets/Excel for detailed reporting, including campaign analysis and performance metrics (pivot tables, VLOOKUP, etc.).
• Cross-Functional Collaboration:
  Work closely with creative, product, and analytics teams to align strategies and achieve business goals.
• Leadership:
  Mentor and guide team members, fostering a collaborative and high-performance environment.

What We’re Looking For:

• Experience:
  Minimum 3-5 years of hands-on experience with Google Shopping Ads, managing high-budget campaigns ($50K+ monthly) for large-scale eCommerce brands.
• Skills & Expertise:
  Advanced knowledge of Google Ads, product catalog management, data feed optimization, and proficiency in bid management tools. Strong analytical skills with experience in Google Analytics and conversion tracking.
• Strategic Abilities:
  Proven track record in developing and executing performance-driven strategies, with a focus on optimizing key metrics and adapting to market changes.
• Technical Proficiency:
  Comfort with Google Sheets/Excel, audience segmentation, retargeting strategies, and familiarity with eCommerce platforms (e.G., Shopify, Magento, Woo commerce) and data feed tools (e.G., DataFeedWatch).
• Soft Skills:
  Excellent communication and leadership skills, with the ability to work under pressure and solve complex problems effectively.
• Certifications (Preferred):
  Google Ads Certifications (Shopping Ads and Search Ads) or additional certifications in performance marketing or eCommerce.
• Educational Background:
  Bachelor’s degree in Marketing, Business, Digital Media, or a related field is preferred, but relevant work experience is also valued.