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Job Description:
Head of Sales / Sales Director (Digital Marketing)
Position:
Sales Director & Business Development– Digital Marketing
Experience:
10-12 Years
Location:
Velachery, Chennai
Reports to:
Founder
Department:
Sales & Business Development
Employment Type:
Full-Package:
48 Lakhs per Annum
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Job Overview:
As the Sales Director & Business Development for Digital Marketing, you will lead the strategic direction of the sales department, overseeing the sales team and ensuring revenue growth across digital marketing services. You will work closely with the executive team to develop and implement a comprehensive sales strategy, identify new business opportunities, and build strong client relationships. The role demands leadership, strategic thinking, and a deep understanding of the digital marketing landscape to drive the company’s expansion and profitability.
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Key Responsibilities:
Sales Strategy & Leadership:
- Develop and execute a strategic sales plan to meet or exceed revenue targets for digital marketing services.
- Lead, mentor, and manage the sales team, including hiring, training, and performance management.
- Set sales goals, monitor performance metrics, and provide ongoing guidance to ensure team success.
- Collaborate with the executive team to align sales objectives with company goals.
Client Relationship Management:
- Build and maintain strong, long-term relationships with key clients, ensuring client satisfaction and retention.
- Identify and pursue new business opportunities and high-value client prospects.
- Lead negotiations and close high-value deals, focusing on complex or strategic accounts.
Revenue Growth & Expansion:
- Drive consistent revenue growth through new client acquisition and upselling/cross-selling existing clients.
- Develop pricing strategies, promotional campaigns, and sales initiatives that align with market trends and customer needs.
- Explore and expand into new markets, industries, and territories to diversify the client base and increase market share.
Market Analysis & Competitor Insights:
- Stay updated on industry trends, market conditions, and competitor activities to adjust sales strategies accordingly.
- Provide market feedback to the product and marketing teams to refine digital marketing offerings and ensure competitive advantage.
Collaboration & Stakeholder Management:
- Work closely with marketing and client services teams to ensure seamless integration of digital marketing solutions.
- Collaborate with internal departments to ensure the timely delivery of services that meet client expectations.
- Present regular sales performance reports to the executive team, highlighting key achievements and areas for improvement.
Digital Marketing Expertise:
- Maintain a deep understanding of digital marketing services, including SEO, SEM, PPC, social media, email marketing, content marketing, and web analytics.
- Offer expert advice to clients and the sales team regarding digital marketing strategies that drive measurable results.
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Key Qualifications:
Experience:
- 10-12 years of sales experience in digital marketing or related fields, with at least 5 years in a senior leadership role (Head of Sales, Sales Director.,).
- Proven track record of successfully managing large sales teams and meeting or exceeding revenue targets.
- Strong background in managing digital marketing sales, including familiarity with major platforms and digital advertising strategies.
Skills & Competencies:
- Strong leadership and team management abilities, with a focus on motivating and developing high-performing sales teams.
- Exceptional strategic thinking and problem-solving skills, with the ability to adapt to rapidly changing market conditions.
- Excellent negotiation and presentation skills, capable of influencing decision-makers and closing large deals.
- In-depth knowledge of digital marketing services and tools, including Google Ads, Meta Ads, programmatic advertising, SEO, and analytics.
Education:
- Bachelor’s degree in Marketing, Business, or a related field. An MBA or equivalent advanced degree is a plus.
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Key Performance Indicators (KPIs):
- Achievement of sales targets (monthly, quarterly, and annually).
- Growth in client acquisition and market share.
- Client retention and satisfaction rates.
- Sales team performance metrics (conversion rates, deal size.,.)
- Expansion into new markets and industries.
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### **Why Join Us? **
At infiniX360, we pride ourselves on being at the cutting edge of the digital marketing landscape. As our Head of Sales / Sales Director, you’ll play a pivotal role in shaping the future of our company while leading a dynamic team of talented professionals. If you’re a results-driven leader with a passion for digital marketing, we want to hear from you!