.. customizing, and implementing Microsoft Dynamics CRM to meet the business needs of our organization. The successful candidate will also assist in the design and development of solutions that will drive business growth and enhance customer experiences. Dynamics365 role (Exp. 6 to 9 years) Number of Position .. read more
Trak N Tell is a dynamic and innovative automotive technology company that is committed to delivering exceptional products directly to consumers. As a leader in the auto-tech, we are focused on expanding our direct-to-consumer (D2C) operations and revolutionizing the way our customers engage with our brand. We are seeking a highly skilled and strategic Head of Ecommerce & D2C to spearhead our D2C initiatives and drive growth in this rapidly evolving landscape.
Job Overview:
As the Head of Ecommerce & D2C , you will be responsible for developing and executing our direct-to-consumer strategy. You will lead a cross-functional team and collaborate closely with marketing, e-commerce, operations, and product teams to optimize our online sales channels, enhance customer experience, and drive revenue growth. You will leverage your expertise in e-commerce, digital marketing, and customer acquisition to expand our customer base, strengthen brand loyalty, and maximize sales conversions.
Responsibilities:
- Develop and execute a comprehensive D2C strategy aligned with the company's overall business objectives.
- Identify and evaluate new opportunities to enhance our D2C capabilities and drive revenue growth.
- Lead and manage a team responsible for implementing and optimizing D2C operations, including e-commerce platforms, online customer experience, and digital marketing campaigns.
- Drive customer acquisition and retention through effective digital marketing strategies, including SEO, SEM, social media, email marketing, and influencer partnerships.
- Analyze data and customer insights to identify trends, optimize performance, and make data-driven decisions to improve customer experience and drive revenue growth.
- Collaborate with cross-functional teams to ensure seamless integration between D2C operations, marketing initiatives, product launches, and supply chain management.
- Stay abreast of industry trends, competitor activities, and emerging technologies in the D2C space, providing strategic recommendations to maintain our competitive edge.
- Monitor and report on key performance indicators (KPIs) to track the success of D2C initiatives and provide regular updates to senior management.
Qualifications:
- Bachelor's degree in business, marketing, or a related field (Master's degree preferred).
- Proven experience in a senior leadership role driving D2C strategy and operations.
- Strong knowledge of e-commerce platforms, online marketing channels, and digital customer engagement.
- Demonstrated success in driving customer acquisition, revenue growth, and brand loyalty through D2C channels.
- Proficient in data analytics and using insights to inform decision-making and optimize performance.
- Excellent leadership and team management skills with the ability to motivate and inspire cross-functional teams.
- Strategic thinker with the ability to develop and execute innovative D2C strategies.
- Strong business acumen and understanding of financial metrics related to D2C operations.
- Excellent communication, presentation, and interpersonal skills.
- Adaptability to work in a fast-paced, dynamic environment.
