Head of Product Design

What You'll Do Birdeye is looking for a visionary Head of Product Design to lead the strategy and the execution of the design vision for our products. This pivotal role involves owning the end-to-end user experience, managing a team of UI/UX Designers, and collaborating with key stakeholders across Product, Technology, and Business. You'll drive the evolution of our design approach to ensure intuitive, visually compelling, and outcome-driven user experiences. Responsibilities Strategic Vision & Design Leadership: Shape the overarching design philosophy aligned with Birdeye’s mission, values, and strategic goals. Conduct user research to inform strategic direction and ensure user-centered product development. Collaborate with Product Owners and Founders to align design strategy with the overall product vision and roadmap. Refine design processes, introduce tools, and champion methodologies for streamlined workflows. Lead the development and continuous improvement of a robust design system for consistency and scalability. Integrate strategies from relevant books to create engaging, habit-forming products. Continuously evaluate existing products, iterate based on feedback, and integrate latest design trends Team Leadership & Development: Build and scale a high-performing product design team, attracting top talent. Provide coaching, guidance, and regular feedback to foster continuous learning and career development. Nurture a collaborative and inspiring design-centric culture within the team. Set clear KPIs and objectives, evaluating performance regularly, and identifying areas for growth. Guide the team in understanding and applying behavioral design principles and product psychology. Develop design solutions that optimize resources and are efficient to implement. User Experience (UX) Leadership: Drive in-depth user research activities to gather actionable insights and inform design decisions. Plan and conduct diverse UX research to uncover user needs, behaviors, and pain points. Emphasize understanding of user needs, motivations, and pain points across all design initiatives. Oversee the creation and use of detailed user personas and ensure clear, intuitive organization of information. Support in planning and conducting usability testing, analyze results, and identify areas for improvement. Champion usability principles in design and advocate for accessibility and inclusion. User Interface (UI) Leadership: Oversee the creation of user flows, wireframes, prototypes, and high-fidelity visual designs. Provide strong leadership in developing visually appealing interfaces that reinforce Birdeye’s brand identity. Oversee interaction design patterns and guide the development of prototypes. Ensure a deep understanding of localization and design considerations for a multi-lingual user base. Cross-Functional Collaboration & Stakeholder Management: Collaborate closely with engineering and product management teams throughout the development process. Establish key performance indicators tailored for individual product features. Translate high-level product strategy into detailed design execution plans. Actively partner with data analysts to gain insights from user behavior. Requirements Bachelor’s degree in Design, Computer Science, Human-Computer Interaction, or related field. Minimum 15 years of experience in Product Design, with at least 5 years in a leadership role. Proven portfolio demonstrating expertise in UX principles, visual design skills, and design process. Certifications in UI/UX design or related fields are advantageous. Foundational Skills: User Research, UX Foundations, Product Psychology, UI Excellence, Design Systems, Data Analytics Savvy.