Head Search Engine Optimization

  • Noida
  • Career Stone Consultant

Position:
SEO Head

Location:
Noida

About the Company:

A leading and trusted property marketplace in India, providing a platform for property buyers, sellers, and renters. The company operates with over 850 employees, 11 business verticals, and offices across 35 cities.

Role Description:

We are seeking a dynamic and experienced SEO Head to lead our search engine optimization strategies and enhance our online presence. The ideal candidate will have a deep understanding of SEO best practices, emerging trends, and a proven track record of driving organic traffic growth. You will play a crucial role in shaping our digital strategy, improving our search engine rankings, and ensuring our content reaches and engages our target audience effectively.

Job Responsibilities:

  • Strategy Development:
    Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
  • Team Leadership:
    Lead and mentor a team of SEO professionals, including analysts and specialists, to achieve set goals and foster a collaborative and high-performance environment.
  • Keyword Research & Analysis:
    Conduct in-depth keyword research and competitive analysis to identify opportunities for content creation and optimization.
  • On-Page Optimization:
    Oversee on-page SEO efforts including meta tags, header tags, URL structures, and internal linking to enhance website performance and user experience.
  • Technical SEO:
    Ensure technical aspects of SEO, including site architecture, crawlability, and indexability, are optimized for search engines.
  • Content Strategy:
    Collaborate with content teams to develop and optimize content that aligns with SEO best practices and user intent.
  • Link Building:
    Develop and execute effective link-building strategies to increase domain authority and drive referral traffic.
  • Performance Tracking:
    Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools. Provide regular reports and insights to stakeholders.
  • Trend Analysis:
    Stay updated on industry trends, algorithm changes, and emerging technologies to keep our SEO strategies current and effective.
  • Collaboration:
    Work closely with other departments including Marketing, Product, and IT to align SEO efforts with broader business objectives and digital marketing campaigns.

Skills:

  • Experience:
    Minimum of 10+ years of overall experience, with at least 5 years in leadership.
  • Skills:
  • Proven expertise in SEO tools (e.G., Google Analytics, SEMrush, Ahrefs, Moz).
  • Strong understanding of search engine algorithms and ranking factors.
  • Excellent analytical, organizational, and project management skills.
  • Ability to lead and inspire a team while managing multiple projects.
  • Strong communication skills with the ability to present data-driven insights to stakeholders.
  • Attributes:
  • Strategic thinker with a results-driven mindset.
  • Creative problem solver with a keen eye for detail.
  • Adaptable to a fast-paced, ever-evolving digital landscape.

Education:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degree or certification in SEO/SEM is a plus.