Lead Generation Representative

About VAP Group

Who are we?

VAP Group:
Shaping Tomorrow, Today.

We are at the forefront of the Web3 and AI revolution offering consulting services to our global clients in these spaces. We have been transforming traditional digital landscapes with blockchain technology & artificial intelligence;
enabling our clients with our one-stop services & solutions globally.

Our deep industry knowledge, combined with a rock-solid global team, allows us to deliver services that not only meet today’s demands but also anticipate the opportunities of tomorrow.

At VAP Group, the future isn’t something we wait for—it’s something we create.

About the Role:

We are seeking a highly motivated and skilled Lead Generation and Outbound Outreach Specialist to join our dynamic team. This role involves identifying potential prospects that align with our Ideal Custmer Profile (ICP), engaging in various outbound activities to initiate conversations, qualifying leads, and setting up appointments for qualified leads for the sales team. The ideal candidate should possess strong communication skills, proficiency in CRM tools like HubSpot, and the ability to conduct in-depth research on prospects and target accounts.

What you will deliver:

Lead Generation:

• Conduct comprehensive research to identify potential prospects that match the company's Ideal Customer Profile (ICP).
• Utilize various tools and platforms to source and compile a list of qualified leads.

Outbound Outreach:

• Engage in outbound activities including cold calling, email campaigns, and social media outreach to initiate conversations with potential customers.
• Tailor outreach messages to address the specific pain points and needs of the prospects, ensuring relevance and engagement.

Lead Qualification:

• Qualify leads through discovery conversations to assess their needs, budget, decision-making process, and timeline (BANT).
• Determine whether a lead is a good fit for the company based on the assessment.

Appointment Setting:

• Schedule meetings or discovery calls for the sales team with qualified prospects.
• Ensure a smooth handoff of qualified leads to the Business Development (BD) and Sales teams.

Pipeline Management:

• Maintain detailed records of interactions with prospects in the CRM tool.
• Regularly update the sales funnel to reflect the current status of leads and opportunities.

Collaboration with Sales:

• Work closely with the BD and Sales teams to understand feedback on lead quality and refine outreach strategies accordingly.
• Assist in updating marketing content based on feedback and market trends.

Communication Skills:

• Exhibit strong verbal and written communication skills to effectively engage with prospects and convey value propositions.
• Ensure clarity, professionalism, and persuasiveness in all interactions.

Research Skills:

• Demonstrate the ability to research and gather key information about prospects and target accounts.
• Stay well-versed in the respective geographies and domains relevant to the target prospects.

CRM Proficiency (HubSpot):

• Utilize CRM tools such as HubSpot to manage leads, track interactions, and report on outreach activities.
• Ensure accurate and timely updates within the CRM to support effective pipeline management.

Must Haves for the Role:

• Proven experience in lead generation, outbound outreach, and lead qualification.
• Strong understanding of BANT (Budget, Authority, Need, Timeline) methodology.
• Excellent research skills and the ability to gather and analyze key information about prospects.
• Proficiency in using CRM tools such as HubSpot for lead management and tracking.
• Exceptional verbal and written communication skills.
• Ability to collaborate effectively with the BD and Sales teams.
• Strong organizational skills and attention to detail.
• Go-Getter Attitude.