Marketing Content Specialist

Key Responsibilities: Content Creation · Craft and publish captivating articles aimed at engaging C-suite executives, enhancing our web presence. · Create presentations, infographics, and video scripts that distill complex information into clear, visually engaging formats for our target audience. · Implement SEO best practices in all content, optimizing for search engine visibility and engagement. · Design web-friendly content, utilizing images, headers, and bullet points to enhance readability and visual appeal. · Repurpose existing content across multiple platforms, maximizing reach and engagement. · Collaborate with stakeholders to produce in-depth content, such as case studies, whitepapers, and eBooks, establishing our brand as an industry thought leader. SEO and Web Presence Support · Regularly update and refine website content for SEO optimization, ensuring alignment with the latest SEO strategies and trends. · Monitor and evaluate the performance of SEO strategies, maintaining high-quality standards to attract and engage our desired audience. Marketing and Strategic Support · Develop email and campaign content that resonates with our audience, driving engagement and alignment with our brand voice. · Stay abreast of market trends and competitor strategies through ongoing research, applying these insights to inform our content strategy and creation. · Assist the Marketing Manager in driving revenue through targeted marketing efforts. · Craft persuasive copy for business collateral, collaborating with designers to produce brochures, flyers, and client presentations. · Provide support to the sales team through event logistics management, personalized outreach messaging, and content creation for profiles to boost engagement and lead generation. Qualifications · 4+ Years of experience with Content Marketing · Proven experience in content creation and marketing, with a portfolio demonstrating expertise in engaging B2B audiences, particularly C-suite executives. · Strong knowledge of SEO principles and web content optimization. · Exceptional writing, editing, and communication skills, with the ability to convey complex ideas in an accessible and compelling manner. · Experience in conducting market research and applying insights to content strategy. · Ability to collaborate effectively with diverse teams and stakeholders. · Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.