Marketing Executive

About the Company:

Nalanda Learning Systems Pvt. Ltd is a pre- primary education initiative which was founded in 2012 under the brand name of "Little Laureates". This was the brain child of Mr. Tamal Mukherjee and Mr. Timir Mukherjee , the founders having more than 20+ years of experience in financial service sectors and pre schooling segment. The group has established the second largest pre-school chain in West Bengal and Tripura and counts some marquee investors such as Aavishkaar Capital, and other Angel investors such as Jayesh Parekh, Vineet Rai etc. as its backers. Within a short span of time, Nalanda was able to establish 83 branches (COCO) and became a household name in eastern part of India specially in West Bengal and Tripura. In March 2020, the whole world shut down and Covid-19 disrupted the entire education system with 90 per cent of the preschools being forced to close their doors resulting in a huge learning gap of students between 2 years to 6 years of age.

Nalanda Learning Systems Pvt. Ltd., is India's largest and most advanced B2B SaaS-based Platform on a mission to empower the education ecosystem to enable Students and Educators to prosper. It is a winning combination of ground breaking technology and traditional schooling to support parents, students and bringing back hopes of all preschool owners with security and business continuity. Today the Nalanda team is delivering quality education to over 4,500+ students across India with over 150+ empowered mentors, having conducted over 1 lakh classes seamlessly in calendar year 2021.

With Nalanda's legacy of physical and virtual pre-schooling experience that led to its tremendous

success during the Pandemic, have now launched its new program ASSIST with a vision to help

standalone preschools revive their business and at the same time empower new age edupreneurs to assist in their educational business aspirations.

Job description

The Marketing Executive is responsible for developing and implementing marketing strategies to promote products, services, or brands. This role involves a combination of creativity, analytical skills, and project management to drive successful marketing campaigns. The Marketing Executive works closely with the sales team, product development, and other departments to ensure that the marketing efforts align with overall business goals. The Job Role will give exposure to market research, competitor analysis, product knowledge and technology advancement of the Edtech industry at pre-school level.

Main duties and responsibilities:

• Research and generate lists of existing and potential pre-schools in your assigned territory.
• Prepare an analysis of competitors, product offerings, pricing, discounts, etc. and share it with the management and your sales head.
• Hold meetings and presentations with potential clients on a regular basis, and covert the prospective clients into revenue business.
• Assist the management and sales head in identifying and evaluating new opportunities and prospective customers.
• Take guidance and training from the management to ensure high performance standards.
• Establish and maintain a healthy and cordial relationship with all your clients (B2B)

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2-4 years of experience in a marketing role, preferably in a similar industry.
• Possess best-in-class presentation and communication skills, and ability to independently work in the market, under guidance and assistance of local sales head and HO management.
• Strong understanding of marketing principles and techniques.
• Ability to work in a fast-paced team environment
• Ability to take direction from management and multi-task.

How to Apply:
Interested candidates should send their resume and cover letter to hr@nalandalearning.org