Marketing Head

  • Kolkata
  • Ntplworld It Company
<p> </p><p>Job Title: Marketing Head (IT Company)</p><p><strong>Company Overview:</strong></p><p><br></p><p>NTPL WORLD is an IT company offering innovative technology solutions, including software</p><p>development, IT infrastructure services, cybersecurity, and AI-driven data analytics. Our mission</p><p>is to empower businesses and individuals with cutting-edge technology while ensuring</p><p>exceptional customer service and data security. We strive to be at the forefront of technological</p><p>advancements and provide consultancy to help clients make informed decisions. Through our</p><p>expertise, we contribute to a culture of innovation and aim to shape a better digital future." (link removed) Our</p><p>mission is to revolutionize industries through innovative solutions that enhance the lives of our</p><p>customers. As we continue to expand, we are seeking a talented Full Stack Developer with a</p><p>solid background in Node.js, React, and MongoDB to join our exceptional team.</p><p>With a strong commitment to delivering cutting-edge solutions and exceeding customer</p><p>expectations, we have established ourselves as a prominent player in the industry. As we</p><p>continue to expand and grow, we are seeking a dynamic and experienced Marketing Head to</p><p>lead our marketing efforts and drive our brand to new heights.</p><p><br></p><p><strong>Job Title</strong>: Marketing Head (IT Company)</p><p><br></p><p><strong>Job Overview</strong>:</p><p><br></p><p>As the Marketing Head at [Company Name], you will play a pivotal role in defining and</p><p>executing our marketing strategies to enhance our brand visibility, attract new customers, and</p><p>strengthen our position in the market. Reporting directly to the executive team, you will lead a</p><p>talented marketing team and collaborate closely with cross-functional stakeholders to achieve</p><p>company objectives. Your strategic vision, creativity, and deep understanding of the IT industry</p><p>will be instrumental in driving successful marketing campaigns and promoting our products and</p><p>services effectively.</p><p><br></p><p><strong>Responsibilities</strong>:</p><p><br></p><p><strong>Develop and Execute Marketing Strategy:</strong></p><p> Formulate comprehensive marketing strategies aligned with the company's goals and</p><p>objectives.</p><p> Identify target markets and customer segments to tailor marketing campaigns</p><p>accordingly.</p><p> Create and manage marketing budgets, ensuring efficient allocation of resources.</p><p>Brand Management and Positioning:</p><p> Lead efforts to enhance and maintain the company's brand identity and positioning.</p><p> Ensure consistent messaging and brand representation across all marketing channels.</p><p> Monitor market trends and competitor activities to identify opportunities and stay ahead in the industry.</p><p><br></p><p><strong>Digital Marketing and Online Presence:</strong></p><p> Oversee digital marketing initiatives, including SEO, SEM, social media, email</p><p>marketing, and content marketing.</p><p> Optimize the company's online presence to drive web traffic, generate leads, and</p><p>increase conversions.</p><p> Leverage data analytics to measure marketing performance and make data-driven</p><p>decisions.</p><p><br></p><p><strong>Product Marketing:</strong></p><p> Collaborate with product management teams to develop effective product marketing</p><p>strategies.</p><p> Create compelling product messaging and positioning to drive product adoption and</p><p>sales.</p><p> Develop marketing collateral and sales tools to support the sales team in their efforts.</p><p>Lead Generation and Customer Acquisition:</p><p> Implement lead generation strategies to attract potential customers and nurture leads</p><p>through the sales funnel.</p><p> Work closely with the sales team to align marketing efforts with sales goals and revenue</p><p>targets.</p><p> Develop and execute targeted marketing campaigns to drive customer acquisition and</p><p>retention.</p><p><br></p><p><strong>Events and Campaign Management:</strong></p><p> Plan and execute marketing events, conferences, webinars, and trade shows to increase</p><p>brand exposure.</p><p> Monitor the success of marketing campaigns and make necessary adjustments for</p><p>optimal results.</p><p> Evaluate ROI on marketing activities and report outcomes to the executive team.</p><p><br></p><p><strong>Team Leadership and Development:</strong></p><p> Recruit, train, and mentor the marketing team, fostering a culture of creativity and</p><p>innovation.</p><p> Provide guidance and support to team members, ensuring the achievement of individual</p><p>and team goals.</p><p> Conduct performance evaluations and facilitate professional growth opportunities.</p><p><br></p><p><strong>Requirements:</strong></p><p><br></p><p> Bachelor's or Master's degree in Marketing, Business Administration, or a related field.</p><p> Proven experience 3 years in a senior marketing role within the IT industry,</p><p>demonstrating success in driving marketing strategies.</p><p> Deep understanding of the IT market landscape, including emerging trends and customer behavior.</p><p> Strong track record in brand management, digital marketing, and lead generation.</p><p> Excellent communication and interpersonal skills, with the ability to collaborate with</p><p>cross-functional teams and senior management.</p><p> Analytical mindset with a focus on data-driven decision-making.</p><p> Demonstrated leadership skills, with the ability to inspire and motivate the marketing</p><p>team.</p><p><br></p><p><strong>Preferred Qualifications:</strong></p><p> Experience in B2B marketing and/or enterprise software marketing.</p><p> Knowledge of marketing automation tools and CRM systems.</p><p> Previous experience in managing marketing budgets and financial planning.</p><p> Familiarity with agile marketing methodologies.</p><p><br></p><p>Joining NTPL WORLD will provide you with an exciting opportunity to lead the marketing efforts</p><p>of a forward-thinking IT company. If you are a results-driven, innovative, and strategic marketing</p><p>professional with a passion for technology, we encourage you to apply</p><p><br></p>

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