Marketing Lead

  • Mohali
  • Finvasia
Company Link - https://finvasia.com/ Job Title: Marketing Lead - Social Trading Platform ZuluTrade, one of Finvasia Group's most innovative brands, is seeking a dynamic and experienced Marketing Lead to lead our global business development efforts and drive partners to our platform. This is an exciting opportunity to shape the future of the WealthTech industry. About Finvasia Group & ZuluTrade At Finvasia Group, we believe in empowering traders and investors with cutting-edge tools and technology. ZuluTrade is our own award-winning social trading platform, where close to 31 million registered global investors choose to share their trades, connect and empower traders and investors worldwide. With its intuitive interface, ZuluTrade provides a powerful social investing experience for a new generation of investors, who are taking control of their own financial progress. Position Overview: ZuluTrade, a leader in the Social Trading and Wealth Management sector, is seeking an experienced Marketing Lead to join our innovative and vibrant team. The ideal candidate will possess a combination of technical expertise and a collaborative spirit, with a passion for optimising advanced, reliable, and scalable systems. We’re looking for a dynamic Marketing head to lead & spearhead growth, strengthen our brand, and position our product in the business market. What You'll Do: •Develop and implement marketing and branding strategies focused on key industries. •Elevate brand visibility and positioning through compelling storytelling. •Lead demand generation, product marketing, and account-based marketing (ABM) initiatives. •Partner with sales to drive lead generation and boost conversion rates. •Create impactful content that resonates with B2B & B2C audiences, showcasing the value of our products. •Leverage data insights to optimize campaigns and enhance marketing strategies. •Collaborate closely with product teams to align marketing efforts with product features and benefits. What We’re Looking For: •10+ years of experience in marketing, branding, and product marketing, ideally within fintech. •Proven success in building brand presence and executing effective marketing campaigns. •Hands-on experience with ABM, CRM, marketing automation, and analytics tools. •Strong knowledge of Google Analytics, tracking systems, and PPC campaigns (Google Ads, FB Business Manager, etc.). •Strategic thinker with the ability to execute effectively. •Excellent communication and collaboration skills.

Benefits Our team consists of passionate and highly aspirated professionals who strive for innovation daily. We support everyone to rise and reach their highest potential within a fun, fast-paced and challenging working environment! You’ll have the opportunity to work autonomously while learning from some of the best talent in the Fintech industry. You'll contribute to a global company that consistently challenges the norms and pushes the boundaries within the Fintech sector.

We are proud to offer our team the following: •Competitive remuneration and benefits package including bonus scheme •Recognition and reward programs to recognize your achievements and contributions •All the gear you need to support your everyday work life •A lot of special celebrations, sports and well-being events and team bonding activities •Focus on our people’s career development, empowering our team with internal rotation, continuous feedback and training. If you're passionate about code, engineering, and continuous improvement, we want you to join our team. Apply now and join our journey to shape the future of WealthTech. What happens next? Upon receiving your application, we will ensure it receives the attention it deserves. You will receive a response from us, regardless of the outcome. If we believe you would be a valuable addition to our team, expect a call to initiate your journey through our recruitment process. Finvasia Group is an equal opportunity employer. We encourage diversity and welcome applications from all backgrounds.