.. join our team at Ravdapura production site. The ideal candidate would have a minimum of 10 years of experience in the field with additional coatings, paints, or related industries and a deep understanding of resin formulation, synthesis, and application. This role will focus on developing, optimizing .. read more
The ideal candidate will be responsible for creating and The Key Result Areas (KRAs) for a Marketing Manager in a cafe and bar setting focus on driving foot traffic, increasing sales, building brand loyalty, and creating a unique experience for customers. Here are some key areas and responsibilities that should be considered:
1. Brand Awareness and Positioning
Develop and Execute Marketing Strategies:
Create and implement effective marketing campaigns to increase visibility and establish a unique brand identity. Social Media Management:
Manage social media platforms (Instagram, Facebook, TikTok, etc.) with engaging content to increase followers, engagement rates, and brand recall. Content Creation:
Develop content (visuals, blogs, videos) that reflects the brand's personality and resonates with the target audience. Partnerships and Collaborations:
Identify and establish partnerships with local influencers, businesses, and event organisers to enhance brand reach and engagement. (VERY IMPORTANT)
2. Customer Acquisition and Retention
Campaign Planning:
Plan and execute promotional campaigns to attract new customers and retain existing ones. Customer Feedback:
Regularly gather customer feedback through surveys, online reviews, and direct interactions to identify areas for improvement.
3. Sales and Revenue Growth
Revenue Targets:
Develop and monitor strategies to meet or exceed monthly and annual sales targets. Upselling and Cross-selling:
Develop and implement strategies to increase average order value through promotions, combos, and suggestive selling techniques. Event Planning:
Organise in-house events, themed nights, and special occasions to drive foot traffic and increase sales.
4. Market Research and Analysis
Competitor Analysis:
Regularly analyse competitors' activities, including pricing, promotions, and customer engagement strategies. Customer Insights:
Utilise data analytics tools to gather insights on customer preferences, behaviours, and demographics. Trend Identification:
Keep up with industry trends and incorporate innovative ideas to differentiate the brand.
5. Team Management and Collaboration
Team Leadership:
Manage and mentor a team of marketing associates, graphic designers, and content creators to achieve marketing goals. Cross-Functional Collaboration:
Work closely with operations, sales, and finance teams to ensure cohesive strategies and smooth execution of marketing plans.
6. Event Marketing and Promotion
Event Planning and Execution:
Plan and promote events such as live music nights, trivia nights, sports screenings, and other themed events to attract and engage customers. Local Community Engagement:
Foster relationships with local businesses, community groups, and event organizers to create opportunities for co-marketing or hosting events.
7. Innovation and Trend Adaptation
Menu Innovation Support:
Work with the culinary team to promote new menu items and seasonal specials. Sustainability and Social Responsibility:
Promote the brand’s efforts in sustainability, community support, or other socially responsible initiatives.
By focusing on these KRAs, a Marketing Manager for a cafe and bar can effectively contribute to the business's growth, profitability, and brand reputation.
Qualifications Bachelor's degree or equivalent experience 3+ years' experience in marketing for a hospitality firm Ability to multi-task Strong verbal, written, and organizational skills
1. Brand Awareness and Positioning
Develop and Execute Marketing Strategies:
Create and implement effective marketing campaigns to increase visibility and establish a unique brand identity. Social Media Management:
Manage social media platforms (Instagram, Facebook, TikTok, etc.) with engaging content to increase followers, engagement rates, and brand recall. Content Creation:
Develop content (visuals, blogs, videos) that reflects the brand's personality and resonates with the target audience. Partnerships and Collaborations:
Identify and establish partnerships with local influencers, businesses, and event organisers to enhance brand reach and engagement. (VERY IMPORTANT)
2. Customer Acquisition and Retention
Campaign Planning:
Plan and execute promotional campaigns to attract new customers and retain existing ones. Customer Feedback:
Regularly gather customer feedback through surveys, online reviews, and direct interactions to identify areas for improvement.
3. Sales and Revenue Growth
Revenue Targets:
Develop and monitor strategies to meet or exceed monthly and annual sales targets. Upselling and Cross-selling:
Develop and implement strategies to increase average order value through promotions, combos, and suggestive selling techniques. Event Planning:
Organise in-house events, themed nights, and special occasions to drive foot traffic and increase sales.
4. Market Research and Analysis
Competitor Analysis:
Regularly analyse competitors' activities, including pricing, promotions, and customer engagement strategies. Customer Insights:
Utilise data analytics tools to gather insights on customer preferences, behaviours, and demographics. Trend Identification:
Keep up with industry trends and incorporate innovative ideas to differentiate the brand.
5. Team Management and Collaboration
Team Leadership:
Manage and mentor a team of marketing associates, graphic designers, and content creators to achieve marketing goals. Cross-Functional Collaboration:
Work closely with operations, sales, and finance teams to ensure cohesive strategies and smooth execution of marketing plans.
6. Event Marketing and Promotion
Event Planning and Execution:
Plan and promote events such as live music nights, trivia nights, sports screenings, and other themed events to attract and engage customers. Local Community Engagement:
Foster relationships with local businesses, community groups, and event organizers to create opportunities for co-marketing or hosting events.
7. Innovation and Trend Adaptation
Menu Innovation Support:
Work with the culinary team to promote new menu items and seasonal specials. Sustainability and Social Responsibility:
Promote the brand’s efforts in sustainability, community support, or other socially responsible initiatives.
By focusing on these KRAs, a Marketing Manager for a cafe and bar can effectively contribute to the business's growth, profitability, and brand reputation.
Qualifications Bachelor's degree or equivalent experience 3+ years' experience in marketing for a hospitality firm Ability to multi-task Strong verbal, written, and organizational skills
