Orm (Online Reputation Management) Executive

Company Description

We’re Razorpod. We’re here to challenge the normal, and unconventional routes to branded communication through compelling solutions and a targeted approach to holistic advertising.

We’re a service-based entity headed by Shubhankar Nath↗ focussing on 360-degree solutions in the digital space inclusive of but not limited to marketing, advertising, and tech (innovation). We started back in June 2018, and we’re currently a team of 80+ individuals, continuously growing and hiring across the board.

Job Description

The Online Reputation Management (ORM) Executive is responsible for managing the online reputation of the company, brand, and its products/services. This role involves monitoring, analyzing, and responding to online content and reviews, as well as implementing strategies to improve and maintain a positive online presence.

Key Responsibilities:

Monitor Online Presence:

• Continuously monitor social media, review sites, forums, blogs, and other online platforms for mentions of the company, brand, and its products/services.
• Track key metrics related to online reputation, such as sentiment analysis, review ratings, and social media engagement.

Analyze and Report:

• Analyze data to identify trends, insights, and areas for improvement.
• Prepare regular reports for clients on the company's online reputation, highlighting key issues and successes.

Engage with Customers:

• Respond promptly and professionally to both positive and negative reviews and comments.

Reply content management:

• Create and manage a repository of replies for social media and other online platforms for all engagement driven by users/customers.
• Ensure all content is aligned with the company's brand voice and messaging.

Crisis Management:

• Identify potential reputation risks and develop plans to mitigate them.
• Manage online crises and respond to negative publicity in a timely and effective manner.

Collaboration:

• Work closely with the customer service, marketing, and/or PR teams of clients, to ensure a coordinated approach to reputation management.

Required Skills and Qualifications:

Education:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is preferred, however, other fields are welcome.

Experience:

• Minimum 6 months of professional experience

Skills:

• Strong understanding of online platforms and social media channels.
• Excellent written and verbal communication skills.
• Analytical skills to interpret data and generate insights.
• Strong problem-solving skills and the ability to handle stressful situations.

Attributes:

• Attention to detail and ability to manage multiple tasks simultaneously.
• Proactive, with a strong sense of ownership and accountability.
• Ability to work independently and as part of a team.