Marketing Content Specialist

Content Marketing Specialist: Elevating Our Staffing Brand As a staffing agency with 8 years of domain expertise, we are seeking a talented and creative Content Marketing Specialist with a strong background in B2B marketing and experience in the staffing and recruitment industry. In this role, you will be responsible for developing and executing a comprehensive content strategy that showcases our expertise, attracts top talent, and connects with potential clients in the B2B space. Key Responsibilities Develop a content calendar that aligns with our B2B brand messaging and targets our ideal audience of HR managers, business owners, and executives Create a variety of content types, including blog posts, case studies, white papers, social media updates, videos, and webinars, to educate and engage our B2B audience Optimize content for search engines and social media platforms to maximize visibility and reach among B2B decision-makers Collaborate with our team to gather insights and create content that addresses the pain points and challenges of our B2B target audience Monitor content performance and make data-driven decisions to continuously improve our B2B content strategy Stay up-to-date with the latest trends and best practices in B2B content marketing and recruitment Qualifications Bachelor's degree in marketing, communications, or a related field 5+ years of experience in B2B content marketing, preferably in the staffing or recruitment industry (Mandatory) Proven track record of creating successful content strategies and campaigns for B2B audiences Strong writing and editing skills with the ability to create engaging, informative, and persuasive content tailored to B2B decision-makers Proficiency in creating various types of content, including blog posts, case studies, white papers, social media updates, videos, and webinars Familiarity with search engine optimization (SEO) best practices and social media marketing for B2B audiences Ability to work collaboratively with cross-functional teams and stakeholders, including subject matter experts and sales teams Excellent time management and organizational skills to manage multiple projects and deadlines As a Content Marketing Specialist with B2B experience, you will play a crucial role in elevating our staffing brand and driving growth through compelling content that resonates with our target audience in the B2B space. If you have the skills, experience, and passion for creating content that helps businesses succeed through our staffing solutions, we encourage you to apply for this exciting opportunity.