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Role:
Area Sales Officer (Institutional Sales)
Experience:
8 - 10 Years
Education:
MBA (Preferable)
Location :
Trivandrum (Kerala)
TA, DA:
As per Policy
Age:
Max 32 Years
Job Description:
- Manage institutional sales across the location and take appropriate measures to maximize the same
- Ensure analysis of price trend of the market to take various decisions to improve on revenues and price positioning (prices/ contribution per tonne)
- Identify appropriate sales mix to ensure expenditure on sales efforts in the state are in line with the budgeted figures devised by Regional as well as Cluster Heads
- Establish robust collection procedure in place to minimize Accounts Receivable (Days of Sales Outstanding)
- Design and execute compelling account based B2B marketing strategy to communicate brands differentiated proposition and drive customer loyalty and premium
- Build strong relationship and network with strategic accounts to develop deep understanding of their current and emerging needs & wants to identify and capture value creation opportunities
- Collaborate and forge strong relationship with cross functional teams to create effective and optimized marketing programs designed to support the annual business plan
- Ensure accurate surveying of existing and prospective customers through ground level Sales Officers to estimate market size for the business year
- Influence creative agencies to transform the quality and sophistication of the branding, communication & customer engagement programs.
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