Search Engine Optimization Specialist

  • Delhi
  • Alpine Bliss
About Us: Alpine Bliss is a dynamic and rapidly growing energy drinks company, known for our innovative products that fuel active lifestyles. As we continue to expand our digital presence and e-commerce operations, we're seeking a talented SEO Specialist to drive organic growth and enhance our online visibility in the competitive energy drinks market.

Job Description: We're looking for a results-driven SEO Specialist to develop and implement strategies that will increase our organic search rankings, drive website traffic, and support our e-commerce goals. The ideal candidate will blend technical SEO expertise with creative content strategies, all while understanding the unique challenges of the beverage industry.

Key Responsibilities: Develop and execute comprehensive SEO strategies aligned with our brand goals and target audience Conduct thorough keyword research and analysis to identify opportunities for organic growth Optimize on-page elements including meta tags, headers, and content structure Improve technical SEO aspects such as site speed, mobile responsiveness, and schema markup Develop and oversee the implementation of a content strategy to support SEO goals Collaborate with the content team to ensure all new content is SEO-optimized Manage and optimize our local SEO presence for physical store locations and distributors Conduct regular SEO audits and implement necessary changes Monitor and analyze website analytics, search rankings, and other KPIs Stay up-to-date with the latest SEO trends, best practices, and algorithm updates Coordinate with the web development team to ensure SEO best practices are followed in all site updates Develop and maintain a robust backlink strategy, including outreach for quality link building Optimize product pages and category structures for e-commerce performance Provide regular reports on SEO performance and recommendations for improvement Collaborate with the paid search team to ensure synergy between organic and paid strategies

Qualifications: 3-5 years of experience in SEO, preferably in e-commerce or consumer goods industry Proven track record of improving search rankings and driving organic traffic growth In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, Google Analytics) Strong understanding of technical SEO, on-page optimization, and content strategy Experience with e-commerce platforms and optimizing product pages for search Familiarity with HTML, CSS, and basic web development principles Excellent analytical skills with the ability to interpret data and make data-driven decisions Strong written and verbal communication skills Experience with local SEO strategies Knowledge of mobile SEO best practices Familiarity with voice search optimization is a plus Understanding of the energy drinks market and active lifestyle trends is beneficial

What We Offer: 40,000 INR salary Performance-based bonuses tied to organic traffic and conversion goals Remote work Dynamic and innovative work environment Opportunity to make a significant impact on a growing brand's digital presence