Senior Digital Marketing Analyst

<p><strong>Company Overview</strong></p><p><br></p><p>OptimHire is a global ecosystem that empowers professionals, recruiters, and companies to work together anytime, anywhere. With a mission to change the way people work, we facilitate 24/7 collaboration among colleagues worldwide. OptimHire has over 501-1000 employees and is headquartered in Bangalore. Visit our website at (link removed) to learn more.</p><p><br></p><p><strong>Job Overview</strong></p><p><br></p><p>We are seeking a highly skilled and experienced Senior Digital Marketing Analyst to join our dynamic team. As a Senior Digital Marketing Analyst, you will be responsible for developing and implementing digital marketing strategies to drive online traffic to our website and generate leads. This is a mid-level position with 4 to 6 years of experience. The job location is Pune, Maharashtra, India. This is a full-time position.</p><p><br></p><p><strong>Qualifications and Skills</strong></p><p><br></p><ul><li>Proven experience as a Digital Marketing Analyst or similar role, with 4 to 6 years of experience.</li><li>Expertise in digital marketing strategies and tools, including Google Ads, Google Analytics, and Google Tag Manager.</li><li>Strong knowledge of affiliate marketing platforms such as Everflow and Impact.</li><li>Experience with ecommerce advertising platforms.</li><li>Excellent analytical and problem-solving skills.</li><li>Strong communication and collaboration skills.</li><li>Ability to multitask and manage projects with tight deadlines.</li><li>Bachelor's degree in Marketing, Business, or a related field.</li></ul><p><br></p><p><strong>Roles and Responsibilities</strong></p><p><br></p><ul><li>Develop and execute digital marketing strategies to drive online traffic and generate leads.</li><li>Manage and optimize digital marketing campaigns across various platforms, including Google Ads, social media, and email marketing.</li><li>Analyze campaign performance and provide insights and recommendations for improvement.</li><li>Conduct market research and competitor analysis to identify trends and opportunities in the digital marketing landscape.</li><li>Collaborate with cross-functional teams to develop and implement integrated marketing campaigns.</li><li>Track and analyze website traffic and user behavior using tools such as Google Analytics and Google Tag Manager.</li><li>Monitor and manage affiliate marketing programs using platforms like Everflow and Impact.</li><li>Stay up-to-date with industry best practices and emerging trends in digital marketing.</li></ul><p><br></p><p><br></p><p><br></p><p><br></p>