Senior Digital Marketing Executive

<h3><strong>About us</strong></h3><p>AddWeb Solution is a leading IT development, consulting and outsourcing company headquartered in Ahmedabad. With a collective experience of more than 24 man years, weve successfully partnered an array of IT/Digital Companies & individual projects, globally. AddWeb Solution is consistently sloping upwards, providing flawless solutions, timely deliveries and boosting the overall productivity by ensuring maximum ROI.</p><p><br></p><p><br></p><h3><strong>Job Description</strong></h3><p><br></p><p><br></p><ul><li>Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.</li><li>Optimize copy and landing pages for search engine marketing</li><li>Perform ongoing keyword discovery, expansion and optimization</li><li>Research and implement search engine optimization recommendations</li><li>Research and analyze competitor advertising links</li><li>Develop and implement link building strategy</li><li>Work with the development team to ensure SEO best practices are properly implemented on newly developed code</li><li>Work with editorial and marketing teams to drive SEO in content creation and content programming</li><li>Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.</li><li>Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns</li><li>Track, report, and analyze website analytics and PPC initiatives and campaigns</li></ul><h3><br></h3><h3><strong>Requirements</strong></h3><ul><li>Proven SEO experience.</li><li>Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.</li><li>Solid understanding of performance marketing, conversion, and online customer acquisition.</li><li>In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends).</li><li>Knowledge of ranking factors and search engine algorithms.</li><li>Up-to-date with the latest trends and best practices in SEO and SEM.</li></ul><h3><br></h3><h3><strong>Benefits</strong></h3><p><br></p><p><br></p><p>We are a bunch of technocrats whore passionate at heart and we drive impact by synergizing with each others forces & having fun while we are at it.</p><p><br></p><p>Our people define our culture. If there is anything we need to change/improve, we do.</p><p><br></p><p><strong>Personal Benefits</strong></p><p><br></p><ul><li><strong>Health Comes First</strong>: Extensive Medical Insurance for you and your family.</li><li><br></li><li><strong>Flexible Working Hours:</strong>Decide your own productive time per your project/client.</li><li><br></li><li><strong>Dental, Eye, and Body Checkups:</strong>Routine checkups help to keep you updated.</li><li><br></li><li><strong>Gaming Zone</strong>: Dedicated place for enjoying a refreshing work break any time of the day.</li><li><br></li><li><strong>Celebrations:</strong>Celebrate festivals and the diversity of our culture.</li><li><br></li><li><strong>Parties:</strong>We just need a reason to party regularly and a BIG trip yearly.</li><li><br></li><li><strong>Handmade tea and coffee, as you like it fresh</strong>: Who doesn't have fresh beverages after all.</li></ul><p><br></p><p><strong>Professional Benefits</strong></p><ul><li><br></li><li><strong>Latest technologies:</strong>Opportunity to stay ahead in the constantly changing technology trends globally.</li><li><br></li><li><strong>Vibrant work environment:</strong>Everybody helps everyone. Fueling your growth with impactful learning & growth opportunities.</li><li><br></li><li><strong>Certifications</strong>: Company-sponsored certifications to fuel your competence.</li></ul><p><br></p><p><strong>Monetary Benefits</strong></p><ul><li><br></li><li><strong>Work Anniversary Bonus:</strong>One-month additional salary as a bonus every year.</li><li><br></li><li><strong>Gratuity:</strong>Your long-term commitment pays.</li><li><br></li><li><strong>Interest-Free Loan up to 3 times the salary:</strong>No documentation, get money directly in your account.</li><li><br></li><li><strong>Excellent Referral Bonus:</strong>Help a friend and get rewarded every time.</li><li><br></li><li><strong>Make money from your money</strong>: Earn a guaranteed 10% on your investments in NBFC without any charges.</li></ul><p><br></p><p>(link removed)</p>